Neukast.com

Although I’ve now been able to make money online with several different approaches, my first legitimate attempt was with ecommerce. Since I’ve been reading at Court’s Internet Marketing School, Here are five pros of ecommerce to consider:

1. It’s Tangible

For people who have never attempted to make money online before, an ecommerce business can be easier to conceptualize and imagine. Although the world at large is becoming more and more internet savvy, the vast majority of people are still going to get a little cross-eyed when you throw out terms like ‘ad-supported’, ‘user-generated’, monetization, etc. But almost anybody understands “they come to your web store, buy a product, and you make money.”

When a visitor makes a purchase, you’ve succeeded (made money). When the visitor clicks away without buying anything, you’ve failed (didn’t make money). I think it’s easier to conceptualize “How can I make more sales and therefore more money?” than “How can I get more RSS subscribers…and how do RSS subscribers help me make money anyway?”

2. The Product Already Exists

It’s hard enough for most beginners to believe they can get traffic to their websites, let alone convert it into dollars. If they also have to think of, design, and produce a product they’re just going to be too overwhelmed and give up before they ever really get started. One of the best parts of ecommerce is being able to say “Somebody is making these so there must be a market. I just need to get involved in that market.” As opposed to “I wonder if anybody wants or needs the product I’m spending all this time and money developing.”

3. Easy Expansion

Because you don’t have to worry about developing and producing the product, it’s easier to believe you could start ten ecommerce stores. It’s just a matter of creating a site and getting traffic to it, which you should have mastered with your first store. And theoretically your entire ecommerce business gets easier to run as it gets bigger because with more orders comes enough money to hire a person to fill the orders for you, and at that point your business can be mostly on cruise control.

4. It Provides an Opportunity to Learn Solid Marketing Principles

An ecommerce store with a good mix of related products is a great learning environment for upselling, cross-selling, bundling products, discounts and sales, and so on.

5. Minimal Content Requirements

I doubt any of you would argue that content creation is just about the toughest part of maintaining most internet businesses. One of the very best things about ecommerce is the products are the content. As the site owner your content creation usually consists of writing two or three sentence product descriptions.

The shopping cart software we use on our ecommerce store lets us use Excel to mass produce and upload those descriptions, so the work is relatively easy, even when you have thousands of products on your site like we do. This aspect of ecommere does make SEO a little more difficult, but it can be overcome. Once your site is set up, you can leave it there for months or years without changing it.

How about you? Any insight the appeal of owning an ecommerce store?

The following was guest blogged by Steve from I’ve Tried That.

Here is a list of common themes you’ll see on illegitimate websites. If you come across any of these on a presell page, you better hold off on completing any transactions. All of these can be considered red-flags that you’re about to waste money.

“Anyone can do it!”

Ah, the most popular slogan with no real backing. If anyone can do it, then why isn’t everybody already doing it? Perhaps the ‘it’ they are referring to in the sentence is the ability to fill out a form with proper Credit Card information in order to give money away. If that’s the case, then yes, a lot of people can get scammed. If anyone could make thousands of dollars online, poverty and unemployment would cease to exist. Everyone would be sitting inside making money online. The truth is that a lot of people will be suckered into believing they can make money online. That’s a pretty important difference.

High-Pressure Sales Tactics

The most common tactic here is literally a clock that is ticking away. If you don’t make a purchase before that clock hits zero, then you’ll severely lose out on a great deal. Can’t you see the previous sale prices with strike marks through them right next to the current sale price? It’s not like HTML is permanent and you can’t edit it after publishing. If it isn’t a clock then it is probably tomorrow’s date. Refresh the page and the clock will start ticking all over again. Go back tomorrow and you’ll see it’s always the next day that the sale ends. No matter what tactic it is, they are trying to force you to make a decision without properly thinking it over. Don’t give in.

Shady Images

There are two major image themes that pop up consistently with these online scams. First, is wealthy stock photography: fancy cars, million-dollar homes, yachts, people holding fistfuls of cash, and beautiful tropical resorts. These pictures lead you to believe that you can live this luxurious life after buying into this program. The second set of images usually portrays some sort of Clickbank, PayPal, or bank account that has thousands upon thousands of dollars currently deposited into it. Anyone with even a beginner’s knowledge of Photoshop (or Microsoft Paint for that matter) can doctor a screen shot in seconds. Suddenly, a mediocre bank account has turned into Bill Gate’s personal account. The only difference that will happen in your bank account will be a loss of money, not a gain.

Million Dollar Formulas

This is what should set the red flags off, but usually it encourages a buyer into completing a sale. The seller usually claims to have stumbled upon the secret to making money online. Think about this logically for a minute. If the seller is thousands of dollars per week/day/second/whatever, why the hell would they sell their techniques for a measly $49? First off, whatever market the seller was operating in would quickly become over-saturated and prove less effective. No one would want to compromise that.

Second, why would it cost only $49 to learn how to make tens of thousands of dollars? We need to look to real life for a minute. Those earning high-five or even six figure salaries are those with college degrees. Now, the average cost of a college degree is about $50,000 and that is just in tuition and administrative costs. Factor in the cost of living for four years and any debt acquired and you’re easily looking at $100,000. How is it possible that anyone could make a similar salary at $99,951 less than what college graduates are paying? As long as you are a living, breathing human being, you should know the answer to that.

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