Neukast.com

Blogging is based solely on your own effort, my theory is the more you put into blogging, the greater the outcome. A blog can be profitable, if you share your knowledge from any of your desired topics to inspire or help an audience. It’s an opportunity to build a strong community for the inexperienced and experts.

What I use to blog?

Download Wordpress for self hosted

The two most important things to creating a sucessful blog are search engine rankings and good content to produce a good user readership or “buzz”. If you write a website full of information that is solely for search engines then the readers will not be interested, so stay relevant at all times.

Find something you would enjoy writing about or something your have an expertise in. You’ll find creating a blog can be very daunting if you are writing about something that doesnt interest you. 

Finding the right keywords

The art behind finding the right keywords for your blog is to find the less competitive keywords (niche markets) that have a high cost per click. There is good software that can be found on the internet that provides a solution to what keywords people are searching for on the main search engines.

“Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client’s business and most likely to be used as queries by search engine visitors.”

 https://www.wordtracker.com/trial/

Once you have a list of 25 keywords or more you can then research your competitors for your chosen keywords. I will show you a free tool that can be used for the analysis of any websites pagerank, search engine rankings, internal and external links and the keyword density for their index page.

But first, please download and install mozilla firefox before we can use the following plugin.

http://www.mozilla.com/products/download.html?product=firefox-3.0.3&os=win&lang=en-US

This plugin is called Seoquake, a Mozilla Firefox extension aimed primarily at helping web masters who deal with search engine optimization and internet promotion of web sites. Make sure you open the downloaded file with Mozilla Firefox, once installed restart Mozilla Firefox. You should now see a toolbar displaying SEO statistical information about the web page you are currently on.

Now goto google and type your first researched keyword and look at the organic links listed. Visit all the websites in the first page for your keyword and collect data on page ranking, how many times that site is indexed, the internal and external links and the keyword density.

What we can gather from this information?

All the external links can be checked to see if we can link to them, which in return can give you lots of strong relevant links. External links are counted by search engines to give a page ranking and for how many times that page is indexed.

We can also stay ahead of the train by summarising their most frequent keywords they use with the keyword density tool in SEOQuake.

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